If you've been blogging for a while, you probably already know how important it is to create content that resonates with your audience. One powerful platform where you can expand your reach and engagement is Pinterest. In this article, we'll explore some key tips on how to write blog posts that are not only engaging but have the potential to get shared on Pinterest.
First and foremost, Pinterest is a visual platform, so it's essential to include eye-catching images in your blog posts. When selecting images, ensure they are relevant to your content and are visually appealing. High-quality images that are well-composed and in line with your brand aesthetic tend to perform best on Pinterest. Additionally, vertical images are preferred on Pinterest, as they take up more space in the feed and are more likely to catch the attention of users scrolling through.
Another crucial aspect of writing blog posts that get shared on Pinterest is creating pinnable graphics. These are images specifically designed to be shared on Pinterest, typically featuring the title of your blog post or a key takeaway in an engaging and visually appealing way. Tools like Canva or PicMonkey can help you design professional-looking pinnable graphics even if you're not a graphic designer.
When it comes to the content of your blog post, it's important to keep in mind what resonates with Pinterest users. Pinterest is known for being a platform where users seek inspiration and solutions to their problems. Therefore, writing blog posts that provide valuable information, solve a problem, or inspire your audience is more likely to get shared on Pinterest. Think about what your target audience is looking for and tailor your content to meet their needs.
Additionally, incorporating keywords in your blog post can help improve its visibility on Pinterest. Just like search engines, Pinterest uses keywords to understand the content of your pins and show them to relevant users. Include relevant keywords in your blog post title, meta description, and throughout the content. You can also include keywords in the alt text of your images to further optimize them for Pinterest.
Another effective strategy for getting your blog posts shared on Pinterest is to engage with the platform actively. Pinterest is a social network, so building a presence and community on the platform can help increase the visibility of your content. Create Pinterest boards related to your blog niche, follow other users, and repin content from others. Engaging with other users' content can increase the chances of them discovering and sharing your blog posts.
Lastly, make it easy for your readers to share your blog posts on Pinterest by including social sharing buttons on your website. These buttons allow users to quickly share your content with their followers, increasing the likelihood of your blog post getting shared and reaching a wider audience.
In conclusion, writing blog posts that get shared on Pinterest requires a combination of compelling content, eye-catching visuals, strategic use of keywords, and active engagement on the platform. By incorporating these tips into your blogging strategy, you can increase the visibility and reach of your blog posts on Pinterest, ultimately growing your audience and driving traffic to your website.