• Because readers rarely get past the headline, but if the headline confirms something they already feel strongly about it’ll be shared.

  • Misleading headlines as well.

  • Makes sense. I admit that I’m more likely to scroll past posts on this subreddit if their titles are long paragraphs.

  • Missed out on the golden opportunity to name the paper, “Viral‽”

  • The most viral science paper headline was “You won’t believe what E. coli can do now!” followed by “Ten things your biochemist won’t tell you!” No one has yet tried “New virus goes viral this week!”

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