Denis Villeneuve reacts to ‘Blade Runner 2049’ bad box office, stands by spoiler-phobic marketing

Denis Villeneuve reacts to ‘Blade Runner 2049’ bad box office, stands by spoiler-phobic marketing

View Reddit by alexander_karamazovView Source


  • I think this brings up the movie-fans vs general audience debate again. The general audience wants to know what to spend their money and time on where as the majority of movie fans (including Denis) will go in with a clear-mind, seeing what the film has to offer. Can’t really please both sides here.

  • I’ll watch anything this man directs.

  • I completely agree with everything he said. And I also stand by avoiding spoilers in trailers.

    This is so sad that such a good movie is doing so bad 🙁

  • He did it right. This was the best movie I’ve seen all year. Every moment was captivating and the whole experience was surreal. An wonderful change from the formulaic blockbusters. It had artistic integrity and wasn’t trying to go for mass appeal.

  • He made a great film. He should take pride in that.

  • Loved Blade Runner 2049, I hope it keeps making money long after the “box-office hits” have been forgotten.

  • This “bad box office” narrative is overblown.

    It has made $194M worldwide, with the overseas weekend numbers not back yet. It has not opened in Japan, China, South Korea and other Asian markets where this kind of film does well.

    And that’s not even considering what it will do on home video, where it will especially do well years after most of this year’s box office hits fade away.

  • It’s destined to be a cult classic, just like it’s predecessor. Of course, I would’ve loved to see it do better at the box office.

  • I’m really happy that a movie like this was still able to be made nowadays. It will hopefully get more money and recognition as the time goes on.

  • Weird how that movie failed. Sure, it was long and “artsy” but had also plenty of action and a lot of tension that kept you glued to the screen.

  • Judging by the trailers, I thought this was going to be a Hollywood-fied version of Blade Runner. I was pleasantly surprised at how much it was like the original. Denis deserves more credit for making an excellent sequel, more than he is getting right now.

    Besides, if we judged movies by their box office, Transformers 3 would be one of the greatest movies of all time, and that film sucked.

  • I refused to watch any trailers or promos for this movie.

    I went to watch it with only my memories of the first movie for company.

    Turns out this movie is one of the best movies I have seen in ages!

    It had an actual storyline that kept you guessing till the very end. Some excellent side stories that makes you question life.

    Yes it is a long movie but I was never bored. Not once.

    Riveting, old school, gritty sci fi and I loved every second of it.

    I don’t agree with the ending.

  • Box office nimbers have been become something of a sport and it’s sad that it’s taking soooo muuuuch discussion, seemingly moreso than the actual film itself.

    Yeah, box office numbers are important for more films of the genre later on, but jesus christ mang

  • The movie has maybe three action scenes.

    And that is a GOOD thing. I loved every minute of it. Box office success is not always indicative of a movie’s quality.

  • I do think the marketing was off. Sure they didn’t have to spoil the movie but the trailers and marketing made it seem like you had to watch the original blade runner when that wasn’t the case. I mean it helps for Easter eggs and makes you more familiar with the characters but everything you need to know is explained in the movie. If they had done a trailer explaining who the blade runners are for people who haven’t seen it. Like spoil the basic premise of blade runners are robot hunters and gosling has a case about broken robots that may be more. It didn’t need to advertise to blade runner fans, the look director and everyone involved was enough to get fans to go, they needed to market to people on the fence and newcomers.

  • When the Cast away trailer spoiled the ending, Zemeckis pointed out that people may say they don’t want spoilers, but in reality they actually do. They aren’t going to see something unless they know *exactly* what it is.

    Some times I think he may have been correct. Sadly.

  • Blade Runner 2049 is fantastic, and a visual wonder.

    It’s also almost 3 hours long, and an R rated noire detective story that came 35 years after the original. It was likely never going to be a huge thing at the box office.

  • My problem is that it’s hard to get the younger viewers to even watch the original. No original, no love, no sequel. Shit, I try to push Logan’s Run and Bladerunner on my teenage boys and it’s like I’m peddling Pearl Harbor or something.

  • I loved the movie, but I’m not really surprised that it failed at the box office. I don’t think it was because of the marketing, but rather that most viewers would have found it boring. I remember walking out of the theater after seeing the film, and the first thing my friend does is to start complaining about how slow and pointless the movie was.

  • I think it’s sad that they measure success on box office numbers. Villeneuve created a masterpiece and should be proud. The movie fucking rocked

  • I’ve never been much of a movie person. Too cheap to see most things in theater, and I guess too ignorant to miss a lot of the nuances and fine points of great film making.

    BR 2049 really hit me hard. I cried in the theater, but was smiling on the drive home. Scenes from the movie, quotes from important scenes, stuck with me. I came home, immediately hit reddit to find somewhere to talk to other people about this movie. I’ve seen it 3 times in theater, ponying up each time to see it in an AMC Dolby theater. (That’s about 60 bucks right there, more than I spend on movies in 2 years, possibly 3).

    This really is a situation where my heart is broken about a film not doing well. I feel bad not only for the movie makers/actors/studio, but I also feel bad *for people who will miss out on such a really great movie*, something I’ve never felt before. I can only hope it grabs some Oscars and catches a second wave of showings in theaters where hopefully more people will get to see it.

    Fingers crossed.

  • Blade Runner was one of the best movies I’ve seen in recent memory. The fact that it wasn’t a financial success is more an indictment on moviegoers than it is on the director.

  • I think the 4K and Bluray sales of this will make up for it. I still can’t find the first Blader Runner in 4K and I cannot wait for 2049 to hopefully come out before holidays.

    This was one of the best sequels I’ve seen to a movie that didn’t really need one. It felt like the Ridley Scott/James Cameron one-two punch but now it is Denis Villeneuve.

  • It was still good as fuck though

  • I don’t understand the argument that marketing is behind a poor box office showing. Compare Blade Runner to Arrival, another dramatic and thought-provoking Sci Fi Film, and it’s doing pretty well.

    It’s also not like the trailers give off the wrong impression of the film, and I doubt there are people out there saying, “Well why didn’t you say that Ryan Gosling is a robot?!? I would definitely have bought tickets to the movie if that was in the trailer!” like the article seems to insinuate.

  • I loved this movie, the most beautiful film I’ve seen in years.

  • M, 19, never heard of the movie before I saw it in my local showtimes. Knew nothing about the previous movie, knew nothing about the story, just saw that Harrison Ford and Ryan Gossling were in it and that was enough. Saw it, loved it. But yeah if I hadn’t randomly checked my local showtimes I would have never heard about it.

  • >Villeneuve even requested for K’s identity as a replicant or a human to be left out of all reviews.

    Oh you mean that plot point that they spell out for you right at the beginning? That’s not the plot twist of the movie. The plot twist is [whether or not he’s Dekkard’s son](#spoiler)

Leave Your Comment