The year 2019 has brought exciting announcements from Apple, with the launch of the highly anticipated Apple Card. But what if I told you that there was an Apple credit card even before the current one? That's right, let's take a trip down memory lane to 1986 when Apple introduced its very first credit card.
Back in 1986, Apple was already making waves in the tech industry with its innovative products. The Apple Credit Card from 1986 was a unique offering that provided loyal customers with exclusive benefits and a way to show off their love for the Apple brand.
Unlike the modern Apple Card, the 1986 version of the Apple Credit Card was not a physical card but a virtual one that existed as a part of the Apple Club program. This exclusive membership program offered Apple enthusiasts special perks and access to limited edition products.
One of the standout features of the Apple Credit Card from 1986 was its design. Sporting the iconic rainbow Apple logo, the virtual card was a symbol of pride for early Apple fans. Members of the Apple Club could use this virtual card for purchases within the Apple ecosystem, including buying software, accessories, and even attending exclusive Apple events.
In addition to the cool factor of owning an Apple Credit Card, members could also enjoy benefits such as discounts on selected Apple products, early access to new releases, and invitations to Apple Club events. This created a sense of community among Apple enthusiasts and fostered loyalty towards the brand.
While the 1986 Apple Credit Card may seem like a blast from the past, its influence can still be felt today. The concept of rewarding brand loyalty and creating a sense of exclusivity has been carried forward to the present day with the Apple Card, which offers cashback rewards, a sleek titanium design, and integration with Apple Pay.
Looking back at the 1986 Apple Credit Card reminds us of the rich history of innovation and customer engagement that Apple has always been known for. It also serves as a testament to the enduring appeal of the Apple brand and its ability to create products that resonate with consumers on a deeper level.
So, the next time you use your modern-day Apple Card, take a moment to appreciate the legacy of the 1986 Apple Credit Card and the role it played in shaping the relationship between Apple and its loyal customers. After all, it's not just a piece of plastic or titanium—it's a symbol of a community united by their love for all things Apple.